For the sixth consecutive year, credit unions have claimed pole position for the best customer experience in Ireland at the official CXi awards. Credit unions have strengthened their reputation as Ireland’s undisputed CX champions by not just taking the top spot again this year, but by also extending their lead at the top of the table
The CXi Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Amárach surveyed 2,500 Irish consumers who rated their customer experiences of 151 brands across ten sectors. Credit unions were deemed the overall winners with the highest scores across the six pillars of Customer Experience – Personalisation, Integrity, Expectations, Time & Effort, Empathy and Resolution.
Credit unions also topped the poll for best financial brand and the best brand for loyalty.
Speaking after today’s announcement, ILCU Head of Communications, Paul Bailey said: “In what has been an unprecedented year, we are extremely proud of this unparalleled achievement. To achieve the overall award for the sixth consecutive year is testament to every credit union across the country and to all of the frontline staff and volunteers who have exceeded their members experience and expectations despite the challenges posed by the COVID-19 pandemic. Credit unions are an essential service and have stayed open during this pandemic and will continue to do so under the new Level 5 restrictions. They have adapted their services and will continue to go above and beyond for their members. To also get the top spots for best brand in financial sector and best brand for loyalty really rings true that credit unions are the best in class. Credit unions will continue to put the needs of their members at the heart of everything they do as they aim for the magnificent seven next year.”
Michael Killeen, Chairman of the CX Company, speaking at the award ceremony said, “Once again I have to congratulate Irish credit unions for their consistently high performance not only for winning for the sixth year in a row but for also widening the gap between themselves and the rest of the competition. This is a phenomenal achievement and really sets the gold standard for other Irish and global companies to emulate. The credit unions continue to set world records which I have no doubt is primarily down to their member or customer-centric approach. Other companies take note!”