Credit Unions have claimed first place in the Ireland Sustainability RepTrak® 2022 Index announced today by The Reputations Agency and The RepTrak® Company. Being a Positive influence on Society, Improving the lives of others and Being Fair, Ethical, Open and Transparent in the way you run your business are deemed to be the most important sustainability factors in driving corporate reputation.
Credit Unions took top spot with a score of 80.1, the only organisation to receive an Excellence classification. Glanbia ranked second, while Fáilte Ireland took third place in the overall study.
Credit Unions shone in Conduct and Social Performance, coming first in both pillars. The Irish public continue to appreciate the work credit unions do as evidenced by the key themes emerging from comments from respondents to the survey – how fairly they treat their customers, their empathy in dealing with customers and the support they provide to their local communities.
This is the eleventh annual study of Sustainability reputations in Ireland, ranking 100 of the largest, most familiar, and most important organisations in Ireland by the public’s perceptions of their performance across social performance, ethical standards, workplace, and environmental impact. The independent study was carried out by The Reputations Agency and The RepTrak® Company and is based on the view of over 6,500 members of the public in the Republic of Ireland who participated in an online survey for over 2 months from 3rd January to 14th March 2022.
Credit unions placed second in the overall RepTrak® 2022 report back in May and their top placing in this study confirms that credit unions are the most respected financial services organisation in the country.