Top spot for Customer Experience for 8th Consecutive Year

Credit unions have topped the national CXi Ireland Customer Experience league table for an incredible, eighth consecutive year. Irish credit unions are the first organisation worldwide to win this award eight times in a row.

The Customer Experience Insight (CXi) Report is published annually by the CX Company based on a survey carried out on their behalf by Amárach Research. Over 28,000 experiences were evaluated using the CX Framework, including value, channel usage, how important employees are to the customer experience, and net promoter score (NPS) which measures the loyalty of customers to a company.

This is a huge endorsement of the excellent customer experience credit unions offer to their members on a daily basis through face-to-face engagement in their offices, and through their online and digital offerings.

Speaking at the CXi report launch, Michael Killeen, Chairman of the CX Company said, ‘’Irish Credit Unions topped the CXi league table for a record eight year in a row, which is unheard of around the world. Credit unions are fully committed to brilliant and consistent CX Excellence. They treat their members like a member of their own family and, in response to members’ evolving needs, are continuing to develop new products and services including mortgages, current accounts and SME loans, as they drive CX Excellence across the whole credit union sector.